PinnedA Travel Slog to Puerto Escondido, MexicoWe brave drum circles and shoulder-dislocating waves — only to discover that Mexico’s beloved surfing hotspot can be less than heavenly…Apr 8, 2021Apr 8, 2021
HOW I INCREASED MY CLIENT’S CONVERSIONS BY 519% — A COPYWRITER’S INSIGHTMy trembling fingers hovered over my mouse’s left button, the cursor flickering over the Adword Analytics panel like an attention-deficit…Jun 20, 2018Jun 20, 2018
Startups: Why Is Your Landing Page Failing To Bring In Leads?UPDATE: I’ve created a handy checklist for you to make sure your landing page will be fully-optimised to kick ass and bring in as many…Mar 15, 2018Mar 15, 2018
Kill Your Landing Page Conversions By Forgetting These 4 ElementsI’ve seen countless of landing pages just wasting opportunities to convert their visitors by neglecting the content. And you’re right —…Jan 12, 2018Jan 12, 2018
My Work Process As A Copywriter (In-Depth)Pattering away on my keyboard, squiggling diagrams in my notebook, and browsing through 60 tabs across three Chrome windows, my work…Jan 10, 2018Jan 10, 2018
Landing Page Builders: The Best High-Conversion Tools Chosen For YouLanding pages are the perfect example of marketing in its purest form. The landing page drives visitors to one, specific desirable action…Sep 22, 2017Sep 22, 2017
Design vs Content: A Tragically Misunderstood Love AffairContent and design. What’s more important? Why does it matter to your business?May 6, 2017May 6, 2017
Published inART + marketingI Critiqued 37 Landing Pages: You Can Learn From Their MistakesLearn from a professional landing page copywriter’s detailed critiques of 37 landing pages from SMEs, startups, and agencies.May 5, 20172May 5, 20172
Content & Design: A Tragically Misunderstood Part of Your BusinessContent and design. What’s more important? Why does it matter to your business?Jan 29, 2016Jan 29, 2016
5 Compelling Reasons To Use A Professional CopywriterDefinition: Copywriting is written advertising, and advertising is ‘salesmanship in print’. Copywriters are sly, sneaky creatures, a bit…Apr 7, 2015Apr 7, 2015
