My trembling fingers hovered over my mouse’s left button, the cursor flickering over the Adword Analytics panel like an attention-deficit moth around a flame. Click. 519%! Party poppers exploded, a mariachi band started playing, and the crowd went wild. At least, in my head. Now I finally had hard proof…

UPDATE: I’ve created a handy checklist for you to make sure your landing page will be fully-optimised to kick ass and bring in as many leads as possible. Download it for free 😊 The landing page is one of your most powerful tools as a startup. Do it well, and…

I’ve seen countless of landing pages just wasting opportunities to convert their visitors by neglecting the content. And you’re right — most landing pages DO have a headline and call-to-action. But just having them isn’t enough. They actually need to perform their job well. …

Pattering away on my keyboard, squiggling diagrams in my notebook, and browsing through 60 tabs across three Chrome windows, my work process has always been a somewhat private affair. To my clients, it might seem like the end product materialises out of thin air like some sort of copywriting sorcery…

Landing pages are the perfect example of marketing in its purest form. The landing page drives visitors to one, specific desirable action that allows you to collect valuable information (e.g. emails) or, potentially, a direct sale. …

Content and design. What’s more important? Why does it matter to your business? It’s definitely an interesting question. It’s also a little controversial. As a digital copywriter, I’ve had this debate with designers and visual creatives time and time again. …

I’ve recently been critiquing landing pages for any Tom, Dick and Larry who wanted one. It’s a huge time investment, but people get in-depth, actionable feedback, I get to flex my critical analysis skills AND connect with potential leads. Not too shabby. Combined from social media and direct links (to…

Content and design. What’s more important? Why does it matter to your business? It’s definitely an interesting question. It’s also a little controversial. As a digital copywriter, I’ve had this debate with designers and visual creatives time and time again. …

Definition: Copywriting is written advertising, and advertising is ‘salesmanship in print’. Copywriters are sly, sneaky creatures, a bit like Tyrion Lannister or Gollum. Their copy is crafted to persuade readers and influence them into making a decision — often making you a great deal of money. Foreword: An informative blog…