PinnedGreg Gregory McGregorA Travel Slog to Puerto Escondido, MexicoWe brave drum circles and shoulder-dislocating waves — only to discover that Mexico’s beloved surfing hotspot can be less than heavenly…6 min read·Apr 8, 2021----
Greg Gregory McGregorHOW I INCREASED MY CLIENT’S CONVERSIONS BY 519% — A COPYWRITER’S INSIGHTMy trembling fingers hovered over my mouse’s left button, the cursor flickering over the Adword Analytics panel like an attention-deficit…4 min read·Jun 20, 2018----
Greg Gregory McGregorStartups: Why Is Your Landing Page Failing To Bring In Leads?UPDATE: I’ve created a handy checklist for you to make sure your landing page will be fully-optimised to kick ass and bring in as many…8 min read·Mar 15, 2018----
Greg Gregory McGregorKill Your Landing Page Conversions By Forgetting These 4 ElementsI’ve seen countless of landing pages just wasting opportunities to convert their visitors by neglecting the content. And you’re right —…4 min read·Jan 12, 2018----
Greg Gregory McGregorMy Work Process As A Copywriter (In-Depth)Pattering away on my keyboard, squiggling diagrams in my notebook, and browsing through 60 tabs across three Chrome windows, my work…5 min read·Jan 10, 2018----
Greg Gregory McGregorLanding Page Builders: The Best High-Conversion Tools Chosen For YouLanding pages are the perfect example of marketing in its purest form. The landing page drives visitors to one, specific desirable action…8 min read·Sep 22, 2017----
Greg Gregory McGregorDesign vs Content: A Tragically Misunderstood Love AffairContent and design. What’s more important? Why does it matter to your business?3 min read·May 6, 2017----
Greg Gregory McGregorinART + marketingI Critiqued 37 Landing Pages: You Can Learn From Their MistakesLearn from a professional landing page copywriter’s detailed critiques of 37 landing pages from SMEs, startups, and agencies.7 min read·May 5, 2017--2--2
Greg Gregory McGregorContent & Design: A Tragically Misunderstood Part of Your BusinessContent and design. What’s more important? Why does it matter to your business?3 min read·Jan 29, 2016----
Greg Gregory McGregor5 Compelling Reasons To Use A Professional CopywriterDefinition: Copywriting is written advertising, and advertising is ‘salesmanship in print’. Copywriters are sly, sneaky creatures, a bit…6 min read·Apr 7, 2015----